The employees of United Furniture in Nettleton, Mississippi were taken aback when they received an electronic message announcing their layoffs. Prices in the area had increased by 1.2% from the previous year, making it difficult for business owners to keep up with the cost of living. To address these issues, the company appointed a director of business analytics. This individual was responsible for forming teams with statistical methods, models, analytical methodologies and data analysis skills to support the company.
They also directed and oversaw the business analytics function to provide data-based information related to business performance that was used to advise and develop strategies to improve operations and future business initiatives. The director of business analytics also consulted with stakeholders to understand the business model, objectives, problems, and challenges that analytics could support. This allowed them to gain a better comprehension of the issues that business owners in Nettleton were facing and how they could be addressed. Business owners in Nettleton, Mississippi are confronted with a variety of difficulties due to rising costs and layoffs.
However, with the help of a director of business analytics, they can gain a better understanding of their issues and create strategies to enhance their operations and future initiatives.