Seminars designed specifically for retailers are held on both days of the show. No cost to attend, no reservations are required. Seating is available on a first come, first serve basis. Seminars are held in the “Seminar Room” located in the front of the Trade Mart.
Seminars are held on the hour from 11:00 am to 3:00 pm throughout the day. Check the Daily Events Sheet when you check in at Registration for each day’s schedule.
Patents, Trademarks & Copyrights
Hosted by the Mississippi Library Commission, the state's Patent Librarian will address the differences among patents, trademarks and copyrights. Types of forms needed and fees will also be addressed.
US Postal Service – Benefits for Small Businesses
Barbara Zinkil with the US Postal Service will share two topics:
"Advertise with Mail”
Mail is a powerful medium that can place your message directly into people’s hands in their homes, locally, nationwide, or even worldwide. The US Postal Service has easy ways to accomplish this! Come and hear about Every Door Direct Mail and The Direct Mail Hub..
“Shipping Solutions for your Business”
The world of shipping can be daunting. The US Postal Service has solutions for every size business and every type of shipping need. Come hear an overview of Click n Ship and shipping options.
Let’s Take Customer Service to the Next Level!
Tom McIntyre of A Daisy A Day and Lisa Hayman of Chapman's Florist at College Crossing, representing the Mississippi Florist Association, will share great tips on how to better serve your customers. What will set you apart from the competition, and telephone skills. Watch their creativeness using floral, color and inexpensive props to learn how to gift wrap and package gift and floral products. If you own or manage a business, it’s all about Customer Service!
GoMississippi – Mississippi Magazine’s Travel App
GoMississippi is the essential travel and information app from Mississippi Magazine. Kathryn Stewart will show you how this free app for Apple and Android smartphones puts interesting shopping, dining, and lodging attractions at your fingertips. This is one session you won’t be asked to cut your phone off – so bring your cell phone!
Jane Foster with Mississippi Magazine will share how iShopMS.org will recession proof Mississippi. Jane is here to help you build a strong customer/retailer relationship around the state. iShopMS.org is determined to show everyone; you can purchase everything right here in Mississippi by connecting Mississippians directly to retailers and encouraging them to shop with you!
Wiltz Cutrer, Jr. with TechKnolutions and self-published author of Don’t Throw IT ~ Get to Know IT; will share with you the preparations needed for all retailers during a disasters. Turn on the news today or any day: Disasters Occur Everywhere. Without a doubt, these can severely affect more than just your information. Conservative estimates are that 50% of all businesses impacted by a disaster that remain inactive for more than a week, may NEVER recover! This session will help you to become a survivor instead of a statistic! Wiltz will discuss the impacts and controls necessary to keep you moving forward in the aftermath of a disaster.